Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.

This is a live virtual course with the recordings of the chapters provided after the session.
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If you are looking for the courses in Canada/North America time zone (EDT), please visit experiencethinkers.com
 27 Sep 2022
 9:30am - 5pm (UK)
 22 Nov 2022
 9:30am - 5pm (UK)


  • 5 Chapters
  • 5 Assignments
  • 1 day

In this course you will learn

  • Customer and user experience research techniques
  • Guidelines for creating an effective research approach
  • Methods for collecting user and customer experience requirements
  • How to focus research to guide experience design and development efforts
  • Methods for planning effective research projects
  • Hands-on experience utilizing UX research techniques

Is this course right for me?

Our courses are appropriate for anyone working in the creation of digital products who wants to learn about the process, tools and techniques to create successful user experiences.
We assume little awareness of the user experience or usability field. The courses are not focussed on how to use specific software applications like Photoshop, Sketch or Axure.

Cancellation policy

Things don't always work out! After you register, if something changes and you have to cancel:
  • 30 business days prior to the start date the fee is totally refundable minus a 5% administration fee.
  • 20 business days prior to the start date is 50% refundable, plus a 5% administration fee.
  • 10 business days before training start day, no refund. Acceptance of transfer of dates is at XT collective's discretion and may incur a nominal fee.

General information

We require a minimum of four participants for a course to go ahead. In the unlikely event that we do not attain the minimum class size, we retain the right to cancel the course. If this happens, we will inform participants at least five business days before the course date and either issue a full refund or re-book your course to a later date, if preferred.
Patrick Jones - Course author

Leo Poll, PhD

President Akendi UK
Technically everything is possible; making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 20 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/ markets and technical enablers.
Patrick Jones - Course author

Philip Watson

Senior Experience Designer
An experienced product designer, Philip has worked in the education, government, healthcare and technology sectors. The last twelve years have seen Philip take several roles, from freelance product designer, to front-end developer and UX designer. As a fully trained teacher, Philip taught Design and Technology at secondary and tertiary level for over nine years.
Patrick Jones - Course author

Tedde van Gelderen

Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking should become deeply rooted in an organisation’s creation processes.

Live virtual training experience

Learn directly from industry experts in an online setting. Live virtual courses allow for a hands-on community experience.
All you need is a computer with internet connection, webcam, microphone and recent browser.